Corey Kareem Roberts
Consultative Sales Professional & Digital Strategist
About me
Digital Advertising | Senior Client Partner
Consultative advertising sales leader with 9+ years of experience driving direct and programmatic revenue growth across digital and integrated media solutions. Proven ability to grow and originate new business, manage complex vertical portfolios, and partner cross-functionally with marketing, insights, and product teams to deliver full-funnel outcomes. Recognized for building trusted executive relationships, unlocking incremental revenue, and consistently exceeding revenue targets in fast-paced, high-growth environments..
PROFESSIONAL EXPERIENCE
Senior Client Partner, Auto
Spotify 2021 – Present
Own and grow a strategic Auto advertising portfolio across Canada, driving direct and programmatic revenue through full-funnel audio, video, and platform solutions aligned to brand, performance, and measurement objectives.
Lead consultative partnerships with senior brand and agency stakeholders, developing annual and quarterly media strategies that integrate Spotify’s ad products, insights, and creative solutions to drive measurable business outcomes
Originate and scale new business by identifying white-space opportunities, unlocking incremental budgets, and introducing net-new advertisers and revenue streams beyond inherited accounts
Collaborate cross-functionally with internal teams across insights, creative, measurement, and product, alongside external programmatic DSPs including DV360 and The Trade Desk, to design custom campaigns that align advertiser KPIs with Spotify’s audience, data, and platform capabilities.
Revenue Impact & Performance Highlights:
2023: Managed $2.5M EU / $4.0M CAD portfolio; generated an additional $1.2M in net-new revenue through self-sourced business not inherited
2024: Grew portfolio to $3.5M EU / $5.7M CAD; added $1.7M in incremental net-new revenue through proactive business creation
Delivered 42% year-over-year growth (2023–2024)
Achieved an average of 110% to annual revenue target across 2023 and 2024
Achieved the highest growth in biddable/programmatic revenue with 54% growth in Q4 2025
Cision Global Communications 2020 – 2021
National Agency Account Manager
Achieved 116% and 118% of in-month targets in March and June; maintained consistent pacing above target across tenure
Managed senior-level relationships (Director to C-suite) across Canada’s largest agency groups including Edelman, FleishmanHillard, Weber Shandwick, and Hill & Knowlton
Grew MRR by cross-selling and upselling PR and marketing technology solutions within existing agency portfolios
Consulted with clients on earned media strategies tied to attribution, performance measurement, and ROI
Rogers Media 2017 – 2019
Digital Account Manager
Sold and executed over $2M in digital media in 2018 across display, video, and programmatic campaigns
Managed 60+ campaigns for marquee brands including CIBC, Universal, Mars-Wrigley, and Reebok
Partnered cross-functionally with Sportsnet, FLARE, Canadian Business, Today’s Parent, Twitter, and Condé Nast
Led campaign optimization, post-buy analysis, and performance reporting tied to client KPIs
Broadcast Sales Coordinator 2015 – 2017
Booked and managed over $6M in commercial airtime for national brands including Labatt, Wendy’s, and Boston Pizza
Identified operational efficiencies that saved $40K in airtime costs for Labatt
Executed RFPs and negotiated pre-emptions, rate adjustments, and schedule changes
EDUCATION
BA in Communications
Brooklyn College, City University of New York
Alexander Scholarship
Award Recipient
Landmark Forum Graduate
Personal Development & Leadership Program
Copywriting Certificate
George Brown College
Dean’s List
WBCR Excellence in Leadership Award
ADDITIONAL
Skills:
Digital Advertising | Enterprise Account Leadership | Consultative Selling | Key Account Management | Revenue Growth & Business Development | Branded Content & Integrations | Data Analysis & Optimization | Cross-Functional Leadership
Technical Proficiencies:
AI Contextual & Prompt Engineering | Salesforce, Google Analytics, Meta Ads Manager, ComScore, Moat, Looker, Microsoft Office
